European businesses need to pick up the pace!

And that’s exactly what we’ll be discussing at the highlight panel on the Haufe Group stage. Käpsele2026

The question:
What are the real game-changers for transformation?
Not in theory, but where decisions are actually made.

On stage:
3 outstanding figures from the German business world.
Birte Hackenjos – CEO of the Haufe Group: She demonstrates how transformation really happens within a company: through bold leadership, accountability and innovative technology.
Joe Kaeser – Chairman of the Supervisory Board, Siemens Energy & Daimler Truck AG: Industry. Strategy. Global competition. If anyone knows how transformation works on a large scale, it’s him.
Aya Jaff – tech entrepreneur, author and voice of the digital generation, with a radical vision of innovation.

Together, they’ll provide the spark the future needs on the highlight panel:

• How can companies make decisions faster again?
• What kind of culture does innovation really need?
• And how can Europe regain its competitiveness?

And that’s just the start.

Our programme is now online – have you had a look yet?


Presented by Haufe Group, organised by the Chamber of Industry and Commerce for Southern Upper Rhine and Freiburg Economy, Tourism and Trade Fair.