Privacy policy
Below we provide information on the collection of personal data via the website of Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG www.innovation-festival.de
§ 1 - Definitions and contact details
1. personal data is all data that relates or can be related to you personally, e.g. name, address, e-mail addresses, user behaviour.
2. the body responsible for data processing is Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG represented by the managing director Jens Mohrmann.
You can reach the responsible body at
Address: Neuer Messplatz 3, 79108 Freiburg
Phone: +49 761 3881 - 02
Mail: info@innovation-festival.de
3. the data protection officer of FWTM Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG is the certified data protection officer and lawyer Marc E. Evers.
Address: DataSEKure Rechtsanwaltsgesellschaft mbH, Weilerstraße 9, 79252 Stegen
Phone: +49 761 2057430
Mail: datenschutz@datasekure.de
§ 2 - Purpose and legal basis of data processing
1. collection of personal data when visiting the website
When using the website for information purposes only, i.e. when you visit our website, we do not process any personal data, with the exception of the data that your browser transmits to enable you to visit the website. This means that we only store access data in so-called server log files, which are stored until they are automatically deleted. These are
- IP address
- Date and time of the enquiry
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/http status code
- Amount of data transferred in each case
- Website from which the request originates
- browser
- Operating system and its interface
- Language and version of the browser software.
We process the aforementioned data for the following purposes
- Ensuring a smooth connection to the website
- Ensuring convenient use of the website
- Analysing system security and stability and
- For further administrative purposes
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.
We also use cookies and analysis services when you visit our website. You can find more detailed explanations on this under sections 6 and 7 of this privacy policy.
2. collection of personal images or videos when visiting events
During events in the rooms and open spaces used by Freiburg Wirtschaft und Touristik GmbH & Co KG, photos and videos are taken during events. Photos or videos may also be taken in which individual visitors or organisers can be recognised. These photos and videos are used to present the events in brochures, press reports, social media channels and the FWTM websites.
This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a promotional presentation of the event and addressing our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.
For more information on your rights with regard to photo and video recordings, please refer to Section 5 (2) of this privacy policy.
§ 3 - Recipients of your data
1. your data will not be passed on to third parties without your express consent. In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored. Your personal data will therefore not be transferred to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
- you have given your express consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
- the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
- in the event that there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, and
- this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.
2. we may also pass on your personal data to third parties if we offer participation in promotions, competitions, contracts or similar services together with partners. You will receive more detailed information on this when you provide your personal data or in the description of the offer below.
3. if our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.
§ 4 - Duration of the storage of your data
1. when you contact us by e-mail, the data you provide (your e-mail address, possibly your name and telephone number) will be stored by us in order to answer your questions. We delete the data arising in this context after storage is no longer necessary, or restrict processing if there are statutory retention obligations.
2. the data stored by you will also be stored for the duration of the ongoing business relationship with you. If this contractual relationship expires or you make use of your rights mentioned under § 5, your data will be treated in accordance with your exercise of rights within the meaning of § 5, if necessary deleted, unless statutory provisions provide for longer retention periods.
§ 5 - Your rights
1. to information, rectification, erasure, restriction or data portability
You have the right to request information from us at any time about the data we have stored about you, as well as its origin, recipients or categories of recipients to whom this data is passed on and the purpose of storage.
You have the right to correct, restrict and delete the data we have stored about you at any time, provided there are no statutory retention periods to the contrary.
You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller.
2. to object to or withdraw your consent to the processing of your data at any time
(1) If you have given your consent to the processing of your data, you can revoke this at any time. Such a revocation affects the permissibility of the processing of your personal data after you have given it to us.
(2) If we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if, in particular, the processing is not necessary for the fulfilment of a contract with you, which is described by us in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue the processing.
(3) Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time.
3. to lodge a complaint with the data protection authority
If you do not agree with the handling of your personal data stored by us, you have the right to lodge a complaint with the competent data protection authority.
§ 6 - Cookies
1. we use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
2. information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
3. the use of cookies serves on the one hand to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
4. in addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognised that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
5 Secondly, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you (see § 7). These cookies enable us to automatically recognise that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.
6. the data processed by cookies are necessary for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
7. most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.
§ 7 - Consent management tool Usercentrics
In order to fulfil our obligations under data protection law, we use the consent management tool Usercentrics from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich ("Usercentrics").
By using Usercentrics, website visitors' data on consents granted or revoked (opt-in, opt-out data, consent ID, consent number, date and time of consent, implicit or explicit consent, banner language, customer setting, template version) and device data (device information, browser information (http agent, http referrer), anonymised IP address) are processed. This data is transmitted to Usercentrics.
The data processing is carried out to fulfil our legal obligations in accordance with Art. 6 para. 1 c) GDPR. Further information on data processing at Usercentrics can be found athttps://usercentrics.com/privacy-policy/.
You can adjust your preferences at any time in our cookie settings.
§ 8 - Use of Google Analytics
1. this website uses Google Analytics, a web analytics service provided by Google inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP analysis is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
2. the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
3. you can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
4. you can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:https://tools.google.com/dlpage/gaoptout?hl=de
5. as an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
6. the use of Google Analytics is in accordance with the conditions agreed between the German data protection authorities and Google. Information of the third-party provider: Google Dublin, Google Ireland Ldt, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions, Overview of data protection and the privacy policy.
§ 9 - Microsoft Clarity
We use the web analysis service Microsoft Clarity from Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland, to analyse and regularly improve the use of our website and to make it more interesting for you as a user. The following data is collected by Microsoft
- IP address
- location data
- Browser information
- Screen resolution
- Language settings
- Visited websites/subpages
- Date and time of the website visit
- Clicks, scroll movements and mouse movements
- Session recordings (videos of user interactions)
- Heatmap data (visualisation of user interactions)
This data is only provided to us in summarised, anonymised form so that we cannot draw any conclusions about the individual user from the data provided to us. In the case of session recordings, sensitive data that could allow conclusions to be drawn about the person of the user is masked by Microsoft Clarity.
We also only link the data provided via Microsoft Clarity with Google Analytics in such a way that it cannot be traced back to the individual user. Microsoft Clarity also states that it never sells user data to third parties.
Microsoft Clarity uses JavaScript code embedded in our website to collect data. This code sets cookies and uses the browser's local storage to store information and ensure the functionality of the tool. All relevant information about the cookies, including name, purpose and storage duration, is contained in our detailed list of cookies used.
The data collected by Microsoft Clarity is stored for a period of up to 13 months. At the end of this period or when you stop using the service, the data will be deleted, provided there are no statutory retention obligations.
You can find additional details at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. We recommend that you check these links regularly for changes, as Microsoft may update the functionality and data processing of Clarity.
We have also concluded an order processing agreement with Microsoft.
The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. a) GDPR, i.e. the integration only takes place with your consent. You can revoke your consent at any time, the easiest way is via our cookie manager. Your data may also be processed on servers of Microsoft Corporation, 1 Microsoft Way, Redmond, WA 98052, i.e. also in the USA. Microsoft participates in the EU-US Data Privacy Framework, which came into force on 10 July 2023, and has thus officially committed itself to the US Department of Commerce to comply with the principles of the EU-US Data Privacy Framework. Microsoft's EU-US Data Privacy Framework registration is available at https://www.dataprivacyframework.gov/list . In accordance with the European Commission's adequacy decision of 10 July 2023, the EU-US Data Privacy Framework guarantees an adequate level of data protection, i.e. a level of data protection equivalent to that in the EU. In addition, we have agreed so-called standard contractual clauses with Microsoft, the purpose of which is to maintain an adequate level of data protection in the third country.
Further information is available at https://clarity.microsoft.com. You can find more information on the handling of user data at Microsoft Clarity in Microsoft's privacy policy: https://www.microsoft.com/de-de/privacy/privacystatement.
§ 10 Integration of YouTube videos
1. We have integrated YouTube videos into our online offering, which are stored on https://www.YouTube.com and can be played directly from our website. [These are all integrated in "extended data protection mode", i.e. no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transfer]. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
2. by visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 2 of this declaration will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or customising its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
3. further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
§ 11 - SOCIAL MEDIA
FWTM would like to expressly draw your attention to the fact that Meta, Google and LinkedIn store the data of their users (e.g. personal information, IP address, etc.) in accordance with their data usage guidelines and use it for business purposes. FWTM has no knowledge of the collection and processing of data by the social networks. Further information can be found in the privacy policies of the Meta, LinkedIn and Google networks.
§ Section 12 - Data security
We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognise whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.
We also use suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.
Status January 2026